Necessary Evil ?
Scene 1 : A fisherman in kerala goes out to catch fish for his daily bread. He rakes in a catch but by the time he comes to the shore his boat is empty, he has sold all the day's catch to the local hotel, who come in with their air-conditioned van.He goes home a contended man.
Scene 2 : A local trader in assam who trades in all kinds of commodities goes from shop to shop muttering something in his breath and taking inventory of what the shop needs.In the next hour or so, the shops have their goods filled up
Scene 3 : An anxious parent who used to wait for the arrival of his/her child a few years ago now relaxes back and says the child will be home at that precise time.
Ok notice a commonality between these scenes ? It is the ubiquitous mobile phone ! Ten years ago this day the mobile phone came into india.What was seen as a luxury item, has now exploded into a must have item.It is no more a luxury, but a necessity.
Along with it, came the spam marketers etc etc, but the basic need of a mobile phone still remains !
In a sense 1995 was a watershed year for india.The introduction of internet, mobile phones, and so many other crucial and important things.
Agreed the mobile penetration is not as much as what you may expect in other countries, but the fact remains that indian market is no pushover !
Posted by Shyam Krishnaswamy at 9:51 AM