23 March 2009

Nano Launch - Heading for Mega Failure ?

As I read news about Nano's launch today, I cannot help wondering whether the launch is at an inopportune moment.

The major target audience of the car is composed of people who would want to convert their family vehicle from a two wheeler to a car. Quite many people in this segment are salaried, and hence, depend on their salaries as their sole sustenance. Now, with this global economic slowdown and what not, it would be interesting to see how many people opt to take a loan to buy this car.

As for the audience that was planning to buy this car for their son/daughter as a car to practice driving on Indian roads, I would wager to think that such an audience forms a rather small segment.

The next few days would be interesting.

Shyam

Posted by Shyam Krishnaswamy at 8:59 AM

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